Balayya: No Market to Noon Premiers!

Nandamuri Balakrishna’s Bhagavanth Kesari’ is set for a Dussehra release, and the pairing of this heavyweight mass hero with the successful young director Anil Ravipudi has generated significant curiosity around the film.

Balakrishna, historically, had almost no overseas market, but this has changed with his recent releases.

Now, ‘Bhagavanth Kesari’ is gearing up for US premieres on October 18th (Wednesday), and the US distributor, Sarigama Cinemas, is opting for early noon premieres, a strategy typically reserved for current-generation Tier 1 young star heroes.

Usually, Balayya’s mass films cater to B and C centers, but ‘Bhagavanth Kesari’ appears to be a departure from the norm as Balakrishna plays a role more in line with his age, and the director’s influence is evident.

The fact that the makers are choosing early noon premieres reflects their confidence in Anil Ravipudi, and audiences are also craving for a straight Telugu mass film.

If the initial reviews are positive, there will be no looking back, as the timing of the release seems perfect despite the competition.