
[m9ad]
It has been happening for a long time, and that too for unsuccessful films. Remember the 100 Cr Gross posters for Spyder. The same is happening for Bharat Ane Nenu, and the lack of restraint is affecting the star, as the impression one gets is that there is no difference between a successful movie and a failure. It is indirectly undermining the real successful film.
Bharat Ane Nenu is sure to get to the 100 Cr gross, maybe in a day or two. The same poster wouldn’t have made the immediate negative impression had it been released after the weekend. After all, BAN would be a 100 Cr Grosser. The idea here seems to be to get any publicity as long as it keeps the movie in the news. If that is how the promotion is going to be, using inflated numbers, then it is sure to join some of the recently infamous biggies with similar strategies.
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