PVRINOX, India’s largest multiplex chain, saw a net loss of ₹151 crore in FY 2024/25 despite robust footfalls of 13.7 crore and revenues of ₹5,874 crore, down from ₹6,203 crore the previous year.
This is primarily due to a poorer Hindi film slate, with a 14% fall in releases and lack of big star-led films, resulting in Hindi box office collections plummeting 26%. Hollywood box office also declined 28%, affected by last year’s strike and weak openings.
But movies like Chhaava came as a welcome relief. Vicky Kaushal’s historical drama had gone past ₹200 crore, making it the first movie of 2025 to achieve that milestone and overtaking hits such as Stree 2 and Pushpa 2 in box office collections and ticket sales.
It helped raise weekday occupancy to 35% and evening shows to 50-60%, even though overall occupancy is still low.
A key problem is the food and beverage (F&B) segment, which earned ₹1,827 crore but is plagued by overpriced products.
Two tickets for Raid 2, for instance, cost ₹540, while a normal popcorn and coke package is ₹770-deterrent to 80% of customers from buying F&B within cinemas. This hurts ancillary revenue and overall profitability even with high footfalls.
To bounce back, PVRINOX needs to fix its lopsided content pipeline and become friendlier to prices of F&B.
With 100 new screens planned and a strong content slate ranging from Mission Impossible 8 to Housefull 5, the prospects for the company may brighten if it matches ticket revenue with accessible in-theatre expenses and regular movie releases.
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