Corona Crisis has hit every segment of the society and Film Media is also not immune. Things are very bad in the Print and TV media with several layoffs and salary cuts. A major section of Web Media (Not M9.news) is also feeling the heat and are resorting to cost-cutting measures.
However, Marketing Experts say that this is a passing phase at least for Web Media. “Once movies start releasing – We will see a lot of changes in the film promotions. Physical Promotions like press conferences, events, and multi-city tours will not happen. They will happen more online,” they say.
“Communication and Marketing will be still critical but web media will take the place. It is not going to be just like Landing Page Ads and it will be more unique in the coming days. With Internet Penetration deep even in the village, this is how things are going to be in the coming days,” they say.
The industry for a long time has ignored web media in promotions. Things have changed in the last few years and now the penetration of online promotions is going to be intense, in six months to one year after the Lockdown. Filmmakers should start chalking out plans for these new promotions and will also try to adopt the new strategy.
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