Mythri: Clears The Doubts Of Caste & Caliber

Mythri Movie Makers are one of the most happening production houses in Tollywood. They are setting up big ticket projects left right center and are working/worked with almost every top star in the industry.

This Sankranthi, Mythri did something no leading Telugu production house did in the past as they released two biggies – Veera Simha Reddy and Waltair Veerayya back to back with just a day’s gap. The Balakrishna and Chiranjeevi starrers released this Sankranthi season.

Mythri were pretty good in the way they handled the release of both films. They orchestrated the theaters allocation very well while there were other films in contention along with these two big-ticket potboilers.

The production house honored the demands of both Chiranjeevi and Balakrishna regarding Sankrathi release. The stakes were pretty high but Mythri didn’t panic and they perfectly handled the business and promotions of both films. It’s no easy job to not hurt heroes or fans while having two big releases in 1 day gap and Mythri have completed it without any hassle.

Initially, a section of Mega fans were worried as to Mythri might exhibit Kamma favoritism for Veera Simha Reddy and help their hero Balakrishna and might irk Chiru’s film. But there was nothing as such. Mythri perfectly balanced both films from day 1 and executed a smooth release for both of them without any discrepancies.

Mythri even started Nizam distribution with these two films and opened up an office in Hyderabad. Trade analysts were skeptical about the same as they weren’t sure if Mythri would be able to ensure a big release for not one but two films without the help of existing big players in Nizam region. The production house handled the release for both films very smoothly.

Even the post release promotions are planned and executed very well with both films getting equal prominence. Mythri have fully satisfied both heroes and both sets of fans. They’ve registered an excellent Sankranthi season and have enhanced their reputation and image multi-fold.

Now, other top production houses are seeing Mythri as a reliable force in Nizam distribution after seeing the way handled two big films – Veera Simha Reddy and Waltair Veerayya. Mythri has entered a whole new league with this splendid Sankranthi.