“Not a single CD sold, people celebrate Platinum Disk”

Music lovers stopped buying music CD’s long ago as they are freely available on Internet for download. But film makers do celebrate golden disc & platinum disk functions for the audio of their films. Film maker Satish Kasetty of ‘Kalavaramaye Madilo’ spoke how this is a publicity stunt.

[m9ad]

“Not a single CD is sold, but makers celebrate golden and platinum disk functions. All part of promoting their films,” says Satish. But his upcoming film ‘Terror’ starring Srikanth in the lead doesn’t have that opportunity as the film has no songs at all.

In this age of many options for the audiences, boasting that their film collected 100 Cr or 200 Cr is also part of promoting films opines the film maker who thinks the failure to promote his previous film was the reason it didn’t reach the audiences.