Movie News

OTT Greed Costing Buyers Big Time

A few Hindi film distributors and big theater chains imposed a stern regulation that if they are to screen a film in their theaters, it needs to have a 8-week OTT release aspect, where it doesn’t arrive on OTT at least 8 weeks from the day of its theatrical release.

As a part of this regulation, theater giants like PVR Inox, Cinepolis and others didn’t release Leo in their properties for the reason that the film doesn’t have a 8-week OTT release agreement.

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The theaters’ syndicate instead released Ganapath, a Hindi film that has the last prospects. But what happened in the end is that Leo’s numbers from the few single screens in the Hindi belt are bigger than the overall collections of Ganapath.

The common talk now is that the 8-week OTT agreement of cinema chains is only useful to fill their pockets as they charge exorbitant prices for cinema tickets and snacks.

As it turned out, the greed of these cinema chains has started to hurt them big time with their choices like Ganapth over Leo for instance backfiring like hell. Now for instance, these same chains have to screen disaster Ganapath with losses everyday for the next few weeks over Leo which is minting more money despite mixed reviews.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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Tags: OTT Releases

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