It’s a Parallel Industry, Allu Aravind Knows It

Allu Aravind’s production venture ‘RUN’ is going to stream on his OTT platform ‘Aha‘ from 29th May onwards. Navdeep and Pujitha Ponnada are promoting the movie on television channels along with the director.

Extensive promotions for a movie before the theatrical release is a common thing across film industries in the world. The present trend includes promotions and publicity for OTT releases as well.

Allu Aravind very well knows that digital platforms have become a parallel industry with their growing popularity and also the prevailing situation favouring OTT platforms. So, its extremely important to treat an OTT release as a film to be released in a theatre.

Without publicity, audiences wouldn’t have any clue when a movie is releasing and on which platform. That’s why it’s a good choice to opt for regular promotion like a main stream release. The growing number of digital platforms must also be taken into consideration.