Indian audience has embraced OTT content due to its convenience, variety, and affordability. The availability of regional content in local languages has also attracted viewers, leading to increased consumption. This has resulted in rapid growth in digital content consumption in India.
Considering the broad reach and potential of OTT platforms across households and various age groups they cater to, several major brands are now strategizing to advertise on popular streaming platforms such as Disney+ Hotstar and more.
There is no doubt that going forward, OTTs will generate substantial revenue through advertising and brand promotions.
While the OTT industry in India is still in its infancy, as OTTs penetrate mid-sized towns and rural areas, they will capitalize on brand advertising for increased monetization.
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