Furious Exhibitors Threaten to Blackout Ram Charan’s ‘Peddi’!

The temporary truce brokered by the Telugu Film Chamber of Commerce has collapsed spectacularly. Despite the recent high-profile settlement, where senior leaders established an 18-member committee to evaluate theatrical revenue structures over a two-month period, single-screen exhibitors have officially walked out of the agreement. Theater owners across the Nizam and Telangana regions have launched a fresh, aggressive offensive, declaring that they will not open advance bookings for Ram Charan’s ₹350-crore mega-project Peddi unless a percentage-sharing system is executed on paper immediately.

This sudden escalation has thrown the entire Tollywood trade into absolute chaos just days before the film’s June 4 release. Exhibitors argue that the Film Chamber’s committee is merely a delaying tactic deployed by big production houses to push Peddi through the traditional, high-risk Fixed Rental System. Fearing massive financial damage if the sports drama experiences any post-weekend drop, exhibitors are standing firm on their “Percentage or Nothing” ultimatum, completely defying the Chamber’s mandate to maintain status quo.

With major banners like Mythri Movie Makers caught completely off guard by the renewed strike, emergency meetings have been called behind closed doors. Distributors are trapped in a nightmare scenario, scrambling to secure screens while theater owners openly refuse to cooperate. If a binding, interim revenue-sharing model isn’t signed within the next 24 hours, Tollywood faces an unprecedented theatrical blackout that could completely derail Ram Charan’s pan-Indian opening.