Movie News

Pushpa 2 Hindi Overseas: Ignoring Key Markets?

Pushpa 2 is ruling the advance bookings and is already looking to top box office charts. The craze for the film has spread worldwide but the makers are seemingly not capitalizing on this hype.

In the US, Pushpa 2 (Hindi) has opened advance booking in locations where they are not even needed. Meanwhile, key markets in Canada and Australia, where more Hindi shows are required, are not getting much attention.

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While Australia has opened bookings only for limited cinemas, the Canadian market is completely ignored with no shows available right now. The current estimation for Pushpa 2 is to gross around ₹250-275 crores worldwide.

According to trade experts, the Allu Arjun starrer has clocked $3.5 million (₹30 crores) in sales overseas on its opening day. As it stands, the film is targeting an $8 million first-day collection from outside India and then a successful subsequent weekend as well.

With the buzz around the film, the fans would be clamoring to watch this much-anticipated sequel as early as they can. Thus, delaying advance bookings for Pushpa 2 in important countries is a major misstep from the makers.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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