Pushpa 2 Promotional Budget Higher Than RRR & KGF 2

Allu Arjun‘s Pushpa 2 kickstarted its promotional campaign with the release of a concept teaser and a poster. The initial material matched the euphoria around the film.

Until now, we have seen people talking about the promotional spending of RRR but Pushpa 2 is going to set new records in promotional spending. Pushpa 2 team unleashed a promotional blitzkrieg right with the first look poster.

On April 8th (Allu Arjun’s Birthday), the First Look poster is on the front page of all the major Newspapers across the country in multiple languages. This campaign may have cost a bomb for the production house.

Probably, something of this sort never happened for a Pan-India film in the past.

Rajamouli has this habit of not spending anything on film publicity until the Pre-release promotions.

KGF 2 team spend very little on the promotions before the release. It happened organically thanks to the first part’s success on Television and Amazon.

But Pushpa 2 team has taken a different approach. This aggressive promotional campaign will further help the film’s Brand value in the North markets. And with this approach, we are going to see record spending for promotions.