Rajasaab Costly Mistake, Lesson For MSG

The Raja Saab premiere mess has highlighted serious planning issues in how Special Premieres are handled. You saw confusion when Mythri waited until late evening for a government G.O., leaving fans uncertain and frustrated on the premiere day.

This Raja Saab premiere mess follows a growing trend where bookings open only after court hours. You are forced to wait until after 5.30 PM for premieres scheduled at 9 PM, leaving very little time to book tickets and reach theatres.

In Raja Saab’s case, the situation worsened when the G.O. did not arrive at all. You had fans waiting at theatres until 11 PM, with no shows starting, while the team continued to wait for approval that never came.

There was pressure on producers and distributors from 7 PM to open bookings at normal rates. You could have seen strong premiere numbers if that decision was taken early, but the delay led to a complete loss of the premiere window.

Day 1 shows later opened with special rates, but the court struck down the memo soon after. You can clearly see how waiting for price hikes backfired and disrupted both planning and revenue flow.

This Raja Saab premiere mess serves as a lesson for Mana Shankara Vara Prasad Garu You are better off planning Special Premieres on the 10th at normal prices, starting from evening shows to maximise collections.

Settlers who usually pay high ticket prices will travel back to their hometowns. You gain nothing by pushing hikes in this situation, as footfalls drop instead of increasing.

Instead of waiting for approvals till the last minute, you should announce premieres at normal rates and promote them well in advance. You will see higher footfalls and stronger revenue without unnecessary confusion.