Reaching the Masses, Roots Fixed Strong for Allu Arjun

Like it happened for Vijay Deverakonda’s ‘Inkem Inkem Inkem Kavale’, Allu Arjun’s song ‘Samajavaragamana’ for ‘Ala Vaikumtapuramlo‘ sung by singer Sid Sriram created a record as the most-watched Telugu song on YouTube with more than 7 crores views.

Like ‘Inkem’ reached the masses and became popular even among the laymen, it’s a good indication to see that ‘Samajavaragamana’ also reached the masses surpassing Vijay’s song and it is being played in villages during Dussehra celebrations, on autos etc.

This is a bigger success of the song than the YouTube record as reaching the masses will help the movie to get into the roots strong and no other promotion can have this impact when a song like this works big.

Till date, there are only positive signs for Allu Arjun’s movie with Trivikram and Sid Sriram’s song has helped the movie’s momentum big time. The song being played among the masses will help the movie be in the loop until the actual promotions begin. What say?