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Unstoppable During Sankranthi, But Worrying After That?

Daggubati Venkatesh is one of the big commercial stars in the senior league of Telugu cinema. The kind of revenues that he can generate during the Sankranti season with a family oriented entertainer are extraordinarily good.

But the problem has been with the fact that there has been very little in terms of deliverables after the Sankranti season for Venkatesh.

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The two times that Venkatesh came outside the Sankranti buffer zone in the recent times was for Saindhav and now, Adarsa Kutumbam. Both the times the experiments failed badly and big money was lost.

It is evident that the audience are fully prepared to watch Venkatesh in family oriented entertainers in Anil Ravipudi‘s style. This has become the traditional trademark zone for Venkatesh to operate in the recent past.

At the end of the day, it is the commercial aspect and the money of the producer which are form more important than proving otherwise. A veteran like Venkatesh, who has been around for many decades will perfectly execute this during the Sankranthi season and that’s what matters the most.

The Telugu audience have become extremely cut throat in nature as they are only encouraging quality films that come with the right content rather than combination values.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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