Vijay Deverakonda’s Unexpected Step

Kushi, featuring Vijay Deverakonda and Samantha, is scheduled for release on September 1, 2023, and Vijay has already begun recording interviews.

Samantha and Vijay Deverakonda shot joint interviews yesterday, covering Telugu, Tamil, and Hindi, while Dulquer Salmaan is participating in the Malayalam interview.

Apart from this, Vijay Deverakonda is heading to Mumbai for Hindi promotions of Kushi.

While many view Kushi as a standard regional film, Vijay believes it will also resonate with North Indian audiences. His dedication to Hindi promotions has surprised many, considering the limited success of Telugu films in the Hindi market, except for Rajamouli or Prabhas films.

Recently, Nani also put in effort to promote his film Dasara in Hindi but saw poor results.

We’ll have to wait and see how this move plays out, as the hero’s decision to venture to Mumbai and its aftermath post-release remains to be seen.