Vishwanath & Sons: Non-Theatrical Deal Raises Expectations

Vishwanath & Sons has reportedly secured strong non-theatrical business ahead of its theatrical release.

The buzz around Vishwanath & Sons is getting stronger as the film heads towards its theatrical release. . Directed by Venky Atluri, the film stars Suriya and Mamitha Baiju in lead roles.

What is particularly interesting is the film’s pre-release business. Reports circulating in trade circles claim that the movie has secured a massive amount through its non-theatrical deals.

Trade buzz suggests that Vishwanath & Sons has already fetched around Rs 120 crore through its non-theatrical rights, although the exact figure has not been officially confirmed by the makers.

If the reported figures are anywhere close to accurate, they certainly underline the kind of value Venky Atluri has created after the success of Lucky Baskhar.

on the other hand The real test for Vishwanath & Sons begins tomorrow at the box office. The trailer has created a strong impression and is expected to translate into a solid opening. If the film delivers a positive talk then there is a genuine possibility of it turning into another major commercial success for Venky Atluri.