Why No Kushi Booking Yet?

The release of Vijay Deverakonda and Samantha’s film Kushi is just a few days away, and there’s something unusual happening with the movie.

Kushi is set to hit screens this Friday, but the advance bookings for the film have not opened yet.

While area-wise negotiations with the producer contribute to the delay, there’s also talk of a new strategy the team believes in.

The team believes that delaying the advance bookings will raise anticipation for the film and make people to book as soon as bookings become available.

While this strategy hasn’t been attempted before, we need to see how will work.

Currently, bookings are scheduled to open a couple of days before the film’s India release.