Movies At 99; An Overused Concept?

For movie lovers, there is an exciting promotion waiting for you. Tickets for the movies will be available at an attractive price of Rs. 99 for normal theatres, and Rs. 199 for the luxury ones like IMAX, 4DX and Gold classification.

This is due to the reason to restore the rapidly decreased audience as well as the rare release of movies affecting the cinema industry. PVR Inox Pictures, supported by the Multiplex Association of India, will coordinate the effort that will extend to about 4,000 theaters in the nation.

This offer applies to most of the seats except recliner seats and they cover anywhere between 90 – 95% of the seats. The tickets are on offer for one day only i.e. 31 May, with the expectation that it will assist the box office over the holidays periods, mostly the summer holidays.

Earlier it used to be a September phenomenon but with so many flops and poor movies coming to the theatres, this has become a summer thing.

It is essential to think about ways to market films that will justify the time of the viewers. There are numerous reasons which sadden movie buffs stating movies which arrive in theaters are not worth a watch, and the audience could wait for it to come on OTT. Mitigating these factors is crucial in the propelling of the cinema industry’s growth.