Life in cities moves fast, but it often feels empty. Many young women leave small towns for jobs in metros. Away from family, battling stress or heartbreak, they look for warmth and emotional connection in an unfamiliar city.
A new trend called Cuddle Therapy is now gaining ground in Delhi. Men like Ronnie offer paid companionship and hugs. They charge about five thousand rupees for three hours, promising privacy and emotional comfort without photos or videos.
Sessions include conversation, movie time, or quiet closeness. But in many cases, the boundary between comfort and desire disappears. Some sessions reportedly turn physical, blurring therapy with prostitution. Only the labels have changed, not the reality.
Online reactions are sharp. Some men mock women, saying, “Imagine marrying such girls,” while women hit back with their own comments. Both sides miss the point. If this service exists, both men and women play equal roles in it.
Instead of mocking or judging, society should ask why loneliness is being sold as therapy. The real issue isn’t who pays or who offers—it’s why emotional pain now comes with a price tag.
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