India Vs Pakistan T20 Match: 50 Lakhs For 10 Secs

The ICC Men’s T20 World Cup is in full swing, and everyone’s buzzing about the upcoming India vs Pakistan match this Sunday.

Advertisers are jumping on board, with over 90% of ad slots already snapped up. Connected TV and HD TV slots are almost gone, while TV and mobile ads are also nearly fully booked.

Disney Star and Disney+ Hotstar, the official broadcasters, have kept their rates steady for most T20 games. But for the India vs Pakistan match, advertisers are shelling out 20-25% more. A 10-second ad during this epic clash costs a hefty Rs 50 lakh, highlighting its massive appeal.

Industry experts emphasize the unmatched reach of the India-Pakistan game, commanding a premium of 22-25% over regular matches. Some brands are exclusively targeting this match for maximum impact.

Ad rates vary depending on the type of coverage. For both HD and SD feeds, combined prices are at Rs 6.2 lakh, while separate purchases cost Rs 4.7 lakh for SD and Rs 2.4 lakh for HD. Spot buys for all matches are priced at Rs 6.40 lakh.

Digital platform Disney+ Hotstar offers three sponsorship tiers, with prices ranging from Rs 30 crore to Rs 80 crore. Nineteen sponsors have already signed up, including big names like Dream 11, Maruti, and ICICI Bank.

The T20 World Cup, hosted in the USA, kicked off on June 2. India’s first match against Ireland is today, with the much-anticipated clash against Pakistan set for June 9.