Full-Page Ad for a Star Movie: Worth the Cost?

Ajith Kumar’s Good Bad Ugly (GBU), directed by Adhik Ravichandran, is all set for a grand worldwide theatrical release on April 10.

Since the announcement, GBU has had huge expectations among the audience, and after the teaser, the hype meter for the movie has increased.

The GBU movie was produced by Mythri Movie Makers, and the Karnataka distribution rights were acquired by KVN Productions, one of the biggest distribution houses in Karnataka.

Yesterday, in the popular Udayavani newspaper in Karnataka, GBU’s full-page advertisement was presented, which has now gone viral on social media.

Despite being a Tamil film, a full-page advertisement in a Karnataka newspaper 24 days before release is truly an interesting push from the production houses, say trade experts.

Also, GBU is going to be the best-promoted movie of Ajith Kumar, as Mythri Movie Makers are planning massive promotions for the movie both online and offline.

Considering the grand release by massive distribution houses across the nation, GBU has huge potential to do wonders at the box office.

It remains to be seen whether GBU meets audience expectations, becomes a blockbuster success on April 10, and helps Ajith Kumar make a comeback from Vidaamuyarchi’s disaster.