After the blockbuster success of Amaran, Sivakarthikeyan returned with Madharaasi directed by AR Murugadoss. The film released in theatres yesterday and has received mixed responses from audiences despite high expectations.
Buzz suggests Madharaasi will arrive on Amazon Prime around October 2 during the Dussehra season. Reports point to a four-week OTT window, which could give the film a chance to reach wider audiences beyond its theatrical run.
Though Madharaasi had very little pre-release buzz, many expected AR Murugadoss to deliver a comeback and hoped Sivakarthikeyan’s success streak would continue. However, mixed reviews have turned the tide, with criticism directed at the screenplay despite praise for the fresh storyline.
Due to weak word of mouth, ticket bookings have dropped since the opening day. Trade experts believe that if the current trend continues, Madharaasi might struggle to stay in theatres beyond its first weekend, making OTT an important platform for its reach.
Many viewers have already shifted their interest to the film’s OTT release instead of watching it on the big screen. While no official confirmation has been given, fans are eager to see if Madharaasi can find success on Amazon Prime after its theatrical dip.
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