The modelling industry in Spain has undergone a transformation thanks to artificial intelligence (AI), which produced the first model, Aitana, during a challenging time. Rubén Cruz started the Clueless agency, which was going through a rough patch and a clientele crisis.
Aitana, a 25-year-old model from Barcelona, was brought on board to assist them in improving their standard of living independently of egotistical or manic individuals. Aitana, who just signed on as the face of the sports supplement brand Big, makes slightly more than €1,000 each advertisement.
She also posts pictures of herself in her undies on Fanvue, a website that is comparable to OnlyFans. She has amassed over 121,000 Instagram followers in a matter of months, along with thousands of views and replies. Even celebrities have sent Aitana secret messages that she is not aware of.
An agency staff meets once a week to organise Aitana’s schedule of events, travels, and pictures for her fan base. The group gives Aitana a realistic portrayal with the use of artificial intelligence and design specialists, enabling her to spend weekends in Madrid. Giving Aitana a sense of realism would help people identify with her and be able to narrate stories about her.
Aitana’s strategy distinguishes her from conventional models, who frequently conceal their identities in order to serve as a blank canvas for designers. Aitana stands out from conventional models thanks to her distinct personality.
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