Cloud Chasers: Air India’s Biggest Family Travel Strategy?

Air India recently launched Cloud Chasers in May 2025 as part of its efforts to improve the travel experience for families. The new initiative is designed specifically for children travelling on long-haul international flights. It also reflects the airline’s growing focus on premium leisure travel.

According to the airline, the launch follows a 13 percent rise in family travel between 2024 and 2025. The program forms an important part of Air India’s broader transformation strategy. The airline aims to create a more engaging and comfortable flying experience for younger passengers and their families.

Children aged between 3 and 9 travelling on flights longer than eight hours will receive specially designed activity kits. These kits include puzzles, games, and drawing activities to keep children entertained during the journey. The kits also feature a playful new version of Air India’s iconic Maharaja character.

Air India has also redesigned its First Flight Certificate for young passengers travelling for the first time. The certificate is signed by the captain and cabin crew, making it a memorable keepsake for children and their families. The move is intended to create stronger emotional connections with passengers from an early age.

On the digital front, Cloud Chasers includes more than 130 hours of child-friendly entertainment through the Vista inflight system. Another 35 hours of content is available through Vista Stream, including popular shows from Moonbug Entertainment and Red Bull TV. Children can also access games such as UNO, Angry Birds, Chess, and Ludo Race during flights.

The airline has also partnered with Vobble to provide over 20 hours of educational audio stories for children aged 4 to 12. The aim is to reduce screen time while still offering engaging entertainment and learning experiences during long journeys.

Along with entertainment features, the program also includes priority boarding, infant meals, and bassinet support for families. Air India believes these additions can improve passenger comfort while reducing operational pressure on cabin crew. The initiative also helps the airline build early brand loyalty through memorable travel experiences for children.