The Wall Street Journal reports that the streaming giants are discussing plenty of options to incorporate ads into the experience. We are still unclear about in what way they are gonna add it. Some rumors came that Prime Video is planning to add ads for the existing plans and make a more expensive plan for the add-free experience.
Prime Videos won’t be the first to use this tactic as Netflix, Disney, and Hulu have already entered this market. This will be a way for Amazon to generate more revenue as earlier this year the company executed the most brutal layoffs in its history of the company.
Amazing observed a 21% rise in their ad review in the first quarter. Companies are also very eager to be part of their services for their stellar performance in the market.
Prime Video is also in talks with Warner Bros. Discovery and Paramount Global to bring them under the same roof when it comes to streaming. This would allow users to subscribe to these services through Prime Video and watch their content through the Prime Video app.
To date, the talks are at a preliminary stage but if they succeed to execute it, they won’t have any problem expanding their streaming and entertainment business.
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