In recent years the streaming platform MX Player hasn’t been doing well. Even shows like Ashram, Dharavi Bank and Bhaukal couldn’t help the platform much. The valuation of MX Player has gone down significantly.
This interestingly led to a significant OTT merger of our times. Amazon plans to boost its miniTV content with the help of MX Player. Yes you guessed it right, soon all free Amazon miniTV shows will be available on MX Player. In this new merger the miniTV shows are shifting to MX Player and viewers of MX Player can enjoy them freely.
This investment not only prevents MX Player from an absolute collapse but it also helps miniTV to widen the range of its viewership across platforms.
Just think of all the International VDesi shows of MX Player and all the Indian mini series you can tap with just a click. Isn’t that the fun of 2x entertainment in one place?!
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