The theatrical lifespan of films has significantly shortened these days. Audiences can now watch films on OTT platforms within weeks of their release.
If a film is a hit, it may take more than four weeks to premiere on an OTT platform. For a flop film, it takes less than four weeks to land on a streaming platform.
Recently, Priyadarshi and Nabha Natesh featured in the comedy entertainer, Darling. Directed by Aswin Raam, the movie was released on July 19.
Despite a decent buzz, Darling failed to impress the audience and ended up as a disaster at the box office. Now, it is landing on OTT in less than four weeks of its release.
Darling will premiere on Disney+ Hotstar on August 13, exactly 24 days after its release. Those who missed watching the movie in theatres can catch it on Disney+ Hotstar during Independence Day week.
Darling tells the story of a married man who is stuck with a wife suffering from multiple personality disorder. The film had a promising outline but couldn’t generate entertainment in theatres.
Darling was produced by Niranjan Reddy and Chaitanya Reddy. Vivek Sagar composed the music for this movie.
‘90’s’తో మంచి గుర్తింపు తెచ్చుకున్న దర్శకుడు ఆదిత్య హాసన్ తెరకెక్కించిన ‘EPIC’ నేడు పెయిడ్ ప్రీమియర్స్ తో ప్రేక్షకుల ముందుకు…
Toxic has emerged as a big disaster at the box office. The movie hardly managed…
