OTT Promotion: Big Brand Invests 8 Cr

Advertising on over-the-top (OTT) platforms has become very crucial in the digital age. OTT advertising is essential for reaching audiences where they spend a significant amount of their time – streaming services.

It allows businesses to engage with consumers in a more targeted and relevant manner. By harnessing the power of OTT advertising, companies can maximize their brand exposure, boost customer engagement, and ultimately drive sales.

The latest instance is Maruti Suzuki Arena which is taking a novel approach in its latest brand campaign, “Find Your Match,” by celebrating India’s cultural diversity with regional and vernacular communication.

Maruti Suzuki Arena is strategically using Over-The-Top (OTT) platforms, and digital media to seamlessly integrate its message into India’s diverse celebrations.

The estimated ad spend for this vernacular push is around Rs 20 crore, with approximately Rs 8 crore allocated for OTT advertising.

Recognizing the growing influence of OTT platforms, especially among younger consumers, Maruti Suzuki Arena is allocating a substantial portion of its advertising budget to this channel.

Their specific OTT strategy aims to achieve 4.7 million impressions and around 4 million views, demonstrating the brand’s commitment to making meaningful connections with a diverse and digitally engaged audience.