Pushpa 2 OTT Hype: Real Or Fabricated?

Earlier it was RRR, which set the narrative for Indian films to go global. The film was arranging sensation on OTT and the interval fight clip was one of the most viewed clips of all time on Twitter.

The social media narrative played a crucial role in the film, getting closer to the western audience and subsequently having a winning Oscar’s campaign.

Now we are seeing a similar trend emerging with Pushpa 2. This film has also started to gain momentum on social media with the final fight sequence video clip starting to trend globally.

The original video clip that was posted by an international meme page has started to clock humongous number of views. The reaction for this clips has also been largely positive.

There are several international Twitter accounts that are commenting that the sequence from Pushpa 2 is better than what we usually see in Marvel fight sequences.

The narrative is being carried in such a way that the action sequence of Pushpa 2 and the fight choreography is better than any Marvel film these days.

While it is obviously a proud moment for the Telugu audience to see a native Telugu film scaling such great hits at an international level on social media, certain people are doubting the authenticity.

A few people are commenting that this could be the work of a PR agency to push the clips at an international capacity on social media. They are saying that the narrative is also a planted one as the reaction for this clips, looks very monotonous and unidirectional.

But the most important point here is that Pushpa is indeed going global, and the whirlpool appears to be just starting now. There is a lot to come as the film appears to be destined for several records on OTT.

As expected, Netflix appears to have bagged a winner in the form of Pushpa 2.