Audiences who are tuning into JioHotstar, to watch “Special Ops Season 2”, are left with disgust, and in many scenarios, uncomfortable.
Not because of the series or the plotline of the story, but by the constant insertion of condom and Kamasutra ads during the streaming.
While the series tagged itself as a 16+, many families enjoy watching such series together, and kids love to watch action and thriller stories, so they too are watching it.
Specifically when it comes from a trusted name like Neeraj Pandey.
But this constant repetition of adult ads during the show from morning till evening, is raising many eyebrows.
Why so many condom ads? Why these kinda ads in between a spy thriller?
The answer to these questions is, digital monetization, brands like Kamasutra, Manforce invest hefty amounts of money to advertise their product.
And apart from OTT what is the best way to showcase their product, because in this digital era, people consume OTTs on a daily basis, and showing these ads repeatedly leaves an imprint on the viewers mind, which later on increases the product sale.
However, the issue isn’t just about ads. It’s about timing and context.
Watching such ads with parents or kids around during a spy thriller isn’t just jarring, it’s awkward.
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