Vivek Agnihotri Uses TKF Strategy For The Vaccine War!

Vivek Ranjan Agnihotri, director of The Kashmir Files, is back with another movie based on true events. This time about India’s role in providing vaccines during the COVID-19 pandemic.

The strategy that made TFK such a blockbuster was that Vivek Agnihotri screened the movie exclusively for Kashmiri Pandits, who had witnessed the horrors that he portrayed in the movie. He shared their reactions and responses on social media which connected it with the mainstream audience.

He has tried to do the same with The Vaccine War. But, it may or may not connect with the audience given that The Kashmir Files had an inflammable background and it was a very sensitive topic.

The Vaccine War is primarily focused on India’s role as a nation to the world rather than a community or individual. Whether this strategy will work or not, only time will tell.