What to Watch on OTT

Which OTT Degrading Itself? Turning into YouTube?

Amazon Prime Video has been drawing heavy criticism lately for its poor customer service and unsatisfactory in-app features. While its rental scheme has long frustrated subscribers, the increasing number of advertisements has become a major concern for many.

Prime Video continues to offer regional language classics and lesser-known gems, but users say the constant ads make the viewing experience frustrating, especially for paying members. Many have compared the platform to YouTube, accusing it of following the same aggressive advertising model.

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According to viewers, YouTube uses this approach to push users toward buying YouTube Premium, and Prime Video seems to be encouraging customers to opt for its no-ads plan. However, unlike YouTube, the strategy may not work for Prime Video, as some subscribers are now boycotting the platform.

Social media backlash has been growing, with calls for the service to rethink its advertising strategy. Only time will tell if Prime Video changes course to prevent further cancellations and restore user trust.

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Saumya

Saumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Travel, Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya br…

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