The media and PR teams play a major role in shaping how celebrities are seen by the public, often blurring the line between what’s real and what’s carefully crafted.
In case of Shanaya Kapoor, her debut has come with a steady stream of interviews, social media posts, and glowing articles, all aimed at presenting her as grounded, hardworking, and self-aware.
But if you look closely, a pattern emerges much of what she says feels scripted and rehearsed, clearly designed to counter criticism around nepotism and privilege.
Phrases like my journey, handling pressure, and earning my place pop up repeatedly in different interviews, suggesting a well-planned PR strategy to make her seem more relatable and authentic.
This is a common tactic in Bollywood, but it doesn’t always work.
Many viewers, especially on platforms like Reddit, see through the act and feel disconnected from the story being told.
They often criticize it as being unrealistic or out of touch with real struggles.
Media coverage tends to boost this narrative even more, with emotional captions, aesthetically pleasing photos, and overly positive quotes that aim to reinforce the image the PR team wants.
But this constant positivity can sometimes have the opposite effect, making people more skeptical.
Audiences today are quick to pick up on what feels inauthentic. So, while PR can help build a public image, it can’t fully control how people feel.
More and more, audiences want honesty and relatability over carefully managed appearances.
