Ramayana Marketing Disaster: Why Promotions Gone Silent?

Ramayana Promotions Face Fresh Questions

Nitesh Tiwari’s Ramayana is scheduled to arrive in theatres in Diwali 2026. With a few more weeks left, the movie’s promotional strategy has grabbed a lot of attention.

The producers’ lack of focus on attracting the Indian audience has already led to criticism on social media. On the other hand, a new report revealed that another event of the team, which was scheduled for October 11, 2026, has been cancelled. The reasons have not been made official.

Amid the event cancellation, questions are being raised about the project, addressing its vision and the budget spent so far. A lot of people stated that in such cases, promotions play a very important role, specifically for a movie based on a story that is close to the hearts of Indians.

The lack of promotions for almost ten days has now created a lot of concern among the audience. An online report claimed that the movie’s marketing team was supposed to go all out with the promotions, and now suddenly, they are sitting silent when there are only a few more days to go until the film’s release.

The report pointed out that the makers are not releasing new posters or organizing events throughout India, compared to other small-budget blockbusters that were able to attract the masses through sufficient awareness.

Notably, some social media reactions called out the makers, saying that they have never seen such weak promotions for such a big film. They even alleged that the makers are possibly confident in what they have made and are expecting the audience to accept it easily, which might not happen, considering the weak promotions.

Another section made a direct claim that the makers failed to create sufficient buzz for the film before its release. They even said that the makers’ confidence will be proven once they open advance booking. They also questioned whether the makers are satisfied with the final product, as they have not started ticket sales.

The frustration among the audience can be clearly seen, and there are many reasons for that. It remains unknown if the producers are looking into this. But it seems like the time has come to make some changes and take the right step before the ongoing situation impacts the film’s box office numbers.