Salman Khan has approached the Delhi High Court seeking protection of his personality and publicity rights. He is the latest major actor to challenge the unauthorized use of their identity online. The hearing on his petition is set for 11 December.
In his plea, Salman has asked the court to restrict the misuse of his name, photos, voice, likeness, and other personal attributes on digital platforms. The petition raises concerns about AI-generated content, deepfakes, edited videos, and unapproved merchandise that use celebrity identities without consent. Such content can lead to financial misuse and reputational harm.
Several actors have recently taken similar legal steps. Aishwarya Rai Bachchan, Jr. NTR, and Nagarjuna have all filed petitions in recent months, seeking safeguards against misleading or unauthorized digital content. These cases reflect the growing demand for clear legal protection of personality rights in India.
Although there is no dedicated law yet, courts have increasingly acknowledged the need to protect individuals, especially public figures, from identity misuse. Salman’s petition adds to the ongoing legal conversation and may influence how personality rights are interpreted in the future. The court’s decision could guide how actors secure their identity in the age of AI and unregulated online content.
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