Shah Rukh Khan has become the brand ambassador for Mangaluru-based real estate company Rohan Corporation.
The company described the partnership as a blend of SRK’s charisma and their vision for modern, sustainable urban spaces in Karnataka.
Shah Rukh Khan expressed happiness over the collaboration. The timing of this deal is important. SRK is currently at a career high after delivering multiple blockbuster hits. He’s also been associating with brands that match his values and future goals.
However, some concerns are being raised by fans and industry watchers. They’re pointing to the recent case involving Mahesh Babu, who faced scrutiny over a real estate endorsement.
Mahesh Babu was questioned by the Enforcement Directorate (ED) in connection with a money laundering case linked to Sai Surya Developers and Surana Group.
Reports say he received 5.9 crore for endorsing their projects, some of it allegedly in cash. Though he is not accused of any wrongdoing, the case shows how celebrity endorsements in the real estate sector can sometimes become risky.
The original complaint against those companies was about cheating investors under the pretense of real estate development.
With this background, fans are advising Shah Rukh Khan to be cautious. They hope he has thoroughly vetted the company before signing the deal. SRK’s name carries huge trust and respect, and fans want that legacy to remain protected.
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