A newly launched AI video tool from ByteDance has triggered strong backlash from Hollywood. The reaction followed a hyper realistic deepfake video featuring Tom Cruise and Brad Pitt that spread quickly across social media platforms.
The controversy involves Seedance 2.0, an AI video generator developed by ByteDance, the parent company of TikTok. Soon after its launch, users began sharing AI generated videos created using the tool.
One viral clip showed a rooftop fight scene between Tom Cruise and Brad Pitt. The video was created without the actors’ consent. Its realism alarmed many people in the entertainment industry.
The Motion Picture Association responded with a strong statement criticising unauthorized use of copyrighted material. The group warned that such tools can replicate performances, characters, and intellectual property owned by major studios.
According to the association, studios like Warner Bros. and Paramount Pictures could be affected. The organisation urged ByteDance to introduce safeguards and prevent misuse of the technology.
The incident has renewed debate about the role of artificial intelligence in filmmaking. Screenwriter Rhett Reese expressed concern about how quickly the technology is advancing and becoming accessible.
He warned that individuals could soon produce Hollywood level content using personal computers. AI generated parodies of Spider Man and Stranger Things have also increased industry concerns.
Critics say AI platforms are progressing faster than regulations. They argue performers’ likenesses and studio owned properties are being used without permission or compensation, raising legal and ethical questions.
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