Hottest Lovebirds Using Romance to Sell Booze?

Imagine if Spider-Man himself used his love life to market a product. That’s what some people are saying about Tom Holland and Zendaya. The Hollywood power couple is often spotted on cute dates, but there’s always one noticeable guest tagging along: Tom’s beer brand, BERO. Launched in October 2024, the actor seems to have seamlessly blended his romance with his business.

Celebrity branding is nothing new. Kylie Jenner turned her makeup line into a billion-dollar empire by tying it to her image. Now, Tom seems to be taking a page out of that book. However, instead of lip kits, it’s a non-alcoholic beer that’s becoming part of his public persona.

Tom has spoken in the past about his struggles with alcohol and his decision to go sober in 2022. Realizing there weren’t many good non-alcoholic beers on the market, he decided to create one himself, launching BERO in 2022. While his goal is to provide a healthier alternative, critics worry that consistently showcasing the drink, especially on dates with Zendaya, could unintentionally glamorize drinking.

Recently, Tom posted photos from a date night, where, once again, BERO made a prominent appearance. While some fans see it as an obvious marketing move, most still support him. Whether it’s love, beer, or both, Tom and Zendaya continue to keep everyone talking.