1 Nenokkadine beats Atharintiki Daredi

1 Nenokkadine starring Superstar Mahesh Babu is already beating Pawan Kalyan starrer Attarintiki Daredi. We are of course talking about pre release business of the film which has gained momentum as the shooting of the film has reached its final stages. Sources in the trade say that 1 Nenokkadine is going to do a pre release business of nearly 50 Cr which makes it the highest so far among Telugu cinema beating Attarintiki Daredi.

Sample these, 1 Nenokkadine is reportedly being sold for 5 Cr in Vizag area and almost 4 Cr for Guntur region. These are needless to say new area records for any movies so far. The hype surrounding the project and the fact that it releases in the most lucrative season of Telugu cinema Sankranthi, has made the buyers shell out such huge sum is what the trade says.

Earlier there were rumors like a corporate entity from Bollywood could take over the rights of entire Andhra Pradesh but the deal seems to have not gone through as expected. As a result the producers of the film have decided to sell the film individually area wise in Telugu. The Karnataka rights for the film have been sold long ago for a record sum of above 4 Cr plus according to the trade. With Sukumar as director and a thriller subject at hand do you think these high prices are justifiable by the producers of the film?