AAA Cinemas – the new venture of Allu Arjun and Asian Group. The multiplex and mall have come up in the place of the iconic Satyam Theater in Ameerpet. The mall and multiplex will be open to the public from the 16th with Prabhas’s Adipurush.
With the super success of AMB Cinemas, all eyes are on AAA cinemas.
The patronage of the audience and the industry is crucial for the success of AAA cinemas. Right now, Prasads and AMB Cinemas are significant destinations for film lovers.
AMB wins hands down on Prasads in terms of screen quality, luxurious seating, and interiors. But then, Prasads is still in business because of the affordable Food and Beverages.
Also, the 8.45 AM shows of Prasads are so popular with the industry folks as well as the masses.
Food and Beverage prices are costly in AMB Cinemas. That is on par with the facilities they offer and the expensive real estate. It has to be seen if AAA Cinemas can lower the prices and compete with Prasads in that.
8.45 AM shows can be implemented in AAA but the problem is that there is heavy traffic in the Ameerpet stretch at that time every day. Also, there is a one-way being implemented there. This would pose considerable problems for the audience coming there. We will have to see how they manage.
On top of everything, there is Prasads Large Screen which many perceive as the Best in the business for ‘Experience’ especially for big-scale films.
The other side is the business of the film industry. Film people will have press meets like Teaser launches, Trailer launches, etc in these Multiplexes. We also see Special Premieres screening here.
AMB and AAA Cinemas coming now will obviously have better quality than Prasads (barring PCX Screen). Industry folks will also consider the economics while using AAA cinemas for their events.
All the multiplexes make Food purchases mandatory at these events. To have an event in AMB Cinemas, one has to spend around 3.5 Lakh Rupees. In Prasads, the bill comes up to just 1.5 Lakh to 2 Lakh Rupees.
Some people are opting for Cinemax Banjara Hills despite being in the same range due to Traffic issues at AMB. Some producers still opt for AMB as they want to show their content on superior-quality screens.
AAA Cinemas will also have traffic issues. They should overcome that reasonable pricing and quality. We will have to see how that goes in the coming days.
Coming to Premieres and Press Shows, AMB is taking away a chunk of the Premieres despite costly F&B with Cinemax Banjara Hills taking the second position. When it comes to the Press Shows, it’s hands down Prasads due to no insistence on mandatory F&B combos.
The success of AAA Cinemas will depend on its business strategy. The market penetration will depend on how it positions itself. If it wants to be in the Premium Category like AMB, it can not disrupt the mass markets.
It can be still successful like AMB even if they maintain the Premium provided the experience is exemplary like AMB.
The huge population density, students, and youth in Ameerpet, Panjagutta, and SR Nagar will also advantage AAA Cinemas.
