The release of a Megastar Chiranjeevi film used to be special. It was considered to be an event, a festival not just by fans but even by the normal audience. But things have changed, especially in the past one year.
Acharya was released in April this year. After its debacle, Chiru was back with GodFather in October. And now he is coming with Waltair Veerayya in January 2023. He also has Bholaa Shankar again in March/April 2023. Having as many as four releases in one year is a clear case of overdose even for the Mega fans.
Because of back-to-back releases, the films aren’t getting much hype. That feeling and aura around a Megastar film release are missing because of so many releases. It feels as if Megastar is becoming the Akshay Kumar of Bollywood, who keeps on releasing his new films one after another within a gap of 2-3 months.
Megastar must ensure that there is a sufficient gap between the release of his films so that proper hype can be built up among the audience. Such an overdose of films within such a short span can’t be digested even by his hardcore fans.
