Chiranjeevi Pushing RRR To Risk

Rajamouli, Jr NTR, and Ram Charan’s RRR is the most awaited film in Indian cinema now. With a little under 50 days left for the film’s release, the team has started to roll out the promotional material. It is heard that Ram Charan, and Jr NTR will be actively promoting the film through offline mediums in the next few days.

Incidentally, Ram Charan’s immediate next film after RRR – Acharya will be releasing a month after the Rajamouli directorial. The makers of Acharya have also started promoting the film. The makers have now announced the teaser of Ram Charan’s Siddha character will be out on 28th November.

Well, here is an interesting observation. RRR is the talk of the town now. And Ram Charan will be a central part of the film’s promotions. At this time, team Acharya releasing promotional material featuring Charan wouldn’t be the best of ideas.

RRR is a larger than life film and as it gears up for release, the focus and anticipation of the audience will be on Charan and Jr NTR. Any deviation like the promotional campaign of Acharya shouldn’t come in the way. Of all the people, Rajamouli should be aware of the same.

Moreover, the recently released song from Acharya – Neelambari featuring Charan and Pooja Hegde didn’t strike a chord. Now the teaser of Charan’s character is releasing in a few days. Any miscalculation regarding Charan’s promotional material from team Acharya might hog the momentum of RRR’s promotions. In a way, Chiranjeevi’s Acharya is adding unnecessary liability to RRR.

The onus is on Rajamouli to make sure that Charan is entirely associated with RRR till the film’s release. Team Acharya should rather wait till RRR’s release and then roll out the promotional material featuring Charan.