The stage is firmly set for the theatrical release of Ram Charan and Shankar’s Game Changer as the film is set for a big release on January 10.
Coming to the topic now, Game Changer will have an important proposition in play as it heads for release soon. The film will have extensive midnight shows in Andhra Pradesh starting from 1 in the morning.
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What this essentially means is that the early reviews and word of mouth will start spreading right after the midnight shows. There’s no need for the US premieres talk either, at least at the rate that it usually is for big hero films.
Considering the fact that Game Changer had undeniably lost a chunk of the sheen due to the delay, the early momentum from the premiere shows is going to be very crucial.
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Charan will have to be able to pull the audience to the theatres in big numbers, right from the midnight shows. If this box is ticked, then this early momentum will obviously lead to decent day 1 performance, followed by the possible capitalisation during the Sankranthi season.
The early shows and the subsequent word of mouth will play a crucial role in setting the stage for what’s to come as the film will certainly have to bat big time during the Sankranthi season in view of the huge production costs that are involved.
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