Once for heroines, now new imports began!

There was a time when Tollywood was crazy for importing heroines from Bollywood and not even throwing a glimpse at local heroines from South. Now, the trend has changed and our music directors are importing Bollywood singers.

[m9ad]

Singers like Kailasj Kher and Shreya Ghoshal have become like regulars in Telugu Film Industry grabbing and singing songs that suit their voice culture. Besides these two; Vishal Dadlani, Nakash Aziz, Jubin Nautiyal, Hard Kaur, Brijesh Shandilya and many more are brought in to sing Telugu songs.

Music directors say that Bollywood singers are roped in to bring freshness and offer variety of voices for the listeners. And also a popular singer from Bollywood will bring craze to the song opine the composers.

Whatever might be the reason, Telugu audiences have been listening to Bollywood singers since iconic singer Mohammad Rafi lent his voice to legendary Sr.NTR in the bygone era.