Attempts to Throttle the Only Source of Genuine Collections

US Box Office may be the only place where we get perfect numbers since there is tracking in-store with Rentrak/Comscore. However, there are doubts if makers are finding a way to bypass Comscore and hide their actual collections from the people.

It all started with Venky Mama which was never enabled in the Box office tracking site and so, the USA data for the film is never available. Now, following the same is Natural Star Nani’s HIT. The movie was not enabled in the box office tracking site of Com-score to date.

Hence, the USA data is not available for this film. Probably, the makers would want to avoid the comparisons with Nani’s previous production venture, Awe! which has collected around $850K in its full run at the USA Box Office. At the USA Box Office, the movie has to collect $300K to be a breakeven venture.

Vishwak sen’s Falaknuma Das which is a failure managed to collect just $89K