“I don’t want to hard sell 24”

Nowadays film makers are keen on hard selling their films by extensively promoting them in all types of media. But producer-actor Suriya and director Vikram Kumar aren’t keen on hard selling their film ’24’ as they are confident on the content.

[m9ad]

Suriya opines that such movies come rarely once in 3-4 years and this movie is going to give audiences an unique movie watching experience. The content, genre and director Vikram Kumar’s skill in handling different genres are working in favor of ’24’.

Suriya is happy to experiment and takes veteran Kamal Haasan as an inspiration to do different movies. He likes to work hard for such movies and never gets tired to do so. The actor-producer doesn’t want to bother about hits and flops, as at the end of the day, good films matter to him a lot.