Prabhas Producers: Promotion + Testing The Imagination

Project K is one of the biggest projects in Indian cinema and the stakes are high on the same. Given the stakes involved, the onus is on the unit to start the promotional campaign at the earliest. Likewise, the unit has given a sneak peek of the project.

In a new video released by team Project K, we see the team, led by Nag Ashwin working tirelessly to design and assemble a wheel.

Previously in some interviews, Nag Ashwin revealed how Project K is a futuristic film and even reached out to Anand Mahindra for the support from Mahindra’s R&D teams. He also revealed how the film will involve the creation of several futuristic cars. And they have only revealed the making of a wheel leaving the scale of the film to the Imagination of fans and the audience.

‘Just imagine, this is all about a wheel and what is in store in the movie’ – That is the real motto behind this.

In the video, Ashwin is seen saying how he doesn’t know how to execute the proceedings given that they’re having to create everything from scratch. Then comes the hard part where the entire team works in tandem to design a tyre.

This shows the kind of conception and execution that’s going into Project K. The scale is also to be seen here as every small aspect is being designed from scratch to create imagery that’s never been seen before.

It is essential for big event films like this to establish their scale and grandeur from get go. Team Project K is has nicely presented the same through this video