It could easily be argued that Prashanth Neel is right next to SS Rajamouli when it comes to envisioning larger than life films and minting revenues at the box office.
For now, the discussion is about the immediate next films of these two star directors and here is a look into the same.
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Coming to the marketing and branding side of things, Prashanth Neel has worked a bit smarter than Rajamouli with regard to the tentative titling of his next film.
Neel’s next film with Jr NTR has been marketed and branded in such a way that it is being called NTR-Neel film and not NTR31 or NTR32 which is usually the norm these days.
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On the other hand, Rajamouli’s next with Mahesh Babu is being branded in such a way that it is called SSMB29. This is the tag that is trending with regard to the film and everyone is addressing it that way. This title is entirely associated with Mahesh and it doesn’t have any reference to Rajamouli.
Market wise, Rajamouli is the biggest filmmaker in Indian cinema and it is now evident that films run on his own branding. But with regard to his next film, SSMB29, there is no mark of Rajamouli’s branding here.
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Neel’s film was strategically branded on social media with Neel’s name associated with it, while Rajamouli didn’t take this precaution and the results are evident.
Being the biggest filmmaker in Indian cinema, Rajamouli must have taken care of the strategic marketing of his film with Mahesh right from the tentative titling. Though there is an attempt to push it as SSMB-SSR this hasn’t gained much traction. These efforts must have been made right from the start.
So on this front, Neel has cleverly made his presence felt in NTR’s film while Rajamouli lagged behind. This might be a small detail, but hey every minute detail of a big event film must be closely monitored.
