The marketing and promotional planning for Devara was catastrophic to say the least. The film didn’t have a single marquee event leading into the release. Shockingly, even the event planned in Hyderabad got canceled due to poor planning.
In sharp contrast, the planning and execution for Pushpa 2 is of elite league, it cane be said. After the Bihar event, this new Chennai event was a smashing success with big enough crowds.
If anything, Ram Charan must take a cue from Allu Arjun on this matter and set aside the method of operations enforced by NTR.
In order to cash in on the RRR craze and the subsequent hype, Charan must certainly bring himself closer to the pan India audiences by holding a set of events across the nation.
Though Charan comes across as a shy and reserved person by nature, he must certainly enforce a strong marketing game if he is to go after the pan India aspirations. This is the only good way ahead.
Putting your face out there and meeting the masses is the best possible way to attain market in other languages. The content is anyway the key but the marketing prior to that is equally important. The same can be seen being executed in an expert manner by Allu Arjun.
So as far as pre release marketing and promotions go, Ram Charan must certainly not follow what NTR did for Devara.
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